New White Elephant Logo Premieres with "The Stakes"!

Some of you may or may not know this... But for all of my official film work (projects that I conceived, shot and/or helped create) have been flown under the banner of "White Elephant."

"White Elephant" is the name of my official film production company. It is a name I became attached to about 18 months ago, prior to the release of my short silent film, "HOME." That was the first film project of mine to use the moniker and I have since used it on all other projects that I believed fit the criteria.

With the "The Stakes" officially premiering next week on July 12th, I saw fit to update the "White Elephant" logo and turned to my good friend Will Massanet of Steryo Type Clothing to help modernize the brand. And after much debate between a handful of very cool new choices, I settled on the logo that I felt had the most potential and not only modernized the brand, but also made it memorable. 

Behold and feast your eyes on the new face of "White Elephant" Films.

-P

Steryo Type Clothing launches its Spring 2012 line!

A few weeks back, I had the privilege to spend an afternoon filming in a hollowed out building alongside the Mississippi River that is currently inhabited by the homeless. A giant hole in the ground, where some large pipe must have once existed, extended down all four floors. The only sign alerting you of its presence was a small warning in graffitti that read: "GLORY HOLE," with an arrow conveniently pointed to the gap.

It was here that we finished a day of shooting that would become the new series of promotional videos for Will Massanet's STERYO TYPE CLOTHING. Launched in the Fall of 2011, Steryo Type began with a modest line of two t-shirt designs. When I met Will at the OZ Nightclub in Sauget, IL during the Tear Out The Heart video release party in November, I fell in love with the style, creativity and attention to detail that he brought to his products. I had to have BOTH shirts... even though one has my greatest fear in life adorned upon its front... a giant gold cobra. I recently learned that snakes are Will's greatest fear also and much like The Batman, he uses its image as a symbol for good... and possible vigilantism. 

Anyway, enjoy the videos and make sure to order your shirts online at STERYOTYPECLOTHING.COM

-P